The Food Standards Agency has issued an urgent warning over an 'unsafe' PRIME branded chocolate bar. 

The organisation is urging people not to eat the products, which could be created by unregistered businesses or criminals. 

An FSA spokesperson said: "If you see a PRIME chocolate bar, it is fake and it may be unsafe. There are no Prime branded foods.

"In fact, any fake branded chocolate bars may be unsafe to eat, as you don’t know what’s in them.

"They could be made or repackaged by unregistered businesses or criminals using unknown ingredients and not following hygiene, labelling and traceability laws.

"Don’t fall for the label – if you see a PRIME bar in a shop, online or on a market stall, it will not be the real thing."